Wang Chih-Kang,co-organizer of the Taiwan trade said that many Taiwan enterprises have long been focusing on exporting to countries like Japan, now they can switch their attention to the domestic side: a market with 1.3 billion eager consumers is nowhere to be found but here.

"Nanjing is part of the well-developed Yangtze River Delta region; meanwhile, it borders Henan and Anhui provinces, which have large rural areas and are potential big markets," Wang said, adding that, "That's why I choose Nanjing to hold this trade fair."